SBTL (subtle) is a music blog and curation project based out of Tulsa, OK. The co-creators of SBTL are trying to broaden people's view of "good" music by offering weekly and monthly playlists of music from every genre imaginable. While most blogs make a big deal of the artists and bands, SBTL solely focuses on the music itself.
The identity for sbtl conveys the brand's straightforward approach to finding new music. The logo is a simple lowercase spelling of sbtl followed by a period which, just like the company, gets right to the point. The website is designed to direct sbtl's audience to the most important elements, the curated playlists.
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